December 22, 2024

Why Google Doesn't Trust you

That's right, Google doesn't trust you. They don't trust you because your email addres is brand new.

They need time to see if the sender’s past behavior aligns with trustworthy patterns. A newly created email address doesn’t have any history, so Google’s filters and algorithms treat it with caution. Without a track record of sending legitimate, useful content that people actually open, read, and respond to, your messages risk landing in the spam folder.

To earn Google’s trust, you have to build a reputation over time. Use your email address consistently and responsibly. Don’t blast out hundreds of cold emails on the first day. Engage with your audience. Offer valuable information, not just promotions. Encourage responses, and respond to your readers. Show Google that you’re not a source of scams, phishing attempts, or irrelevant advertisements.

Another key factor is authentication. Make sure you set up proper sender authentication with protocols like SPF, DKIM, and DMARC. This helps prove that emails sent from your address are genuinely coming from you and not a forger. Following best practices like segmenting your lists, regularly cleaning out inactive subscribers, and adhering to opt-in standards can help too.

Most importantly, be patient. Building trust isn’t instant, especially with an email address that just popped into existence. If you maintain good sending habits, follow the rules, and consistently provide real value to your recipients, Google will eventually come around. Over time, you’ll see your messages delivered more reliably to the inbox, and you’ll earn the credibility you need to connect with your audience without suspicion.

Google doesn't trust you because your email address is brand new. They don't trust you because your email address is brand new.